How GoFundMe built a workplace strategy around people, not policies.

In this episode of Flex With, LiquidSpace’s Sarah Anderson sits down with Giana Rodriguez, Director of Workplace Experience at GoFundMe, for a behind-the-scenes look at how her team is rewriting the rules of real estate—by listening more, assuming less, and scaling with intention.

This is a conversation about doing the hard work.
Less theory. More practice. And a whole lot of real-world learning.

In this episode, see:

• How GoFundMe scaled on-demand workspace access from a 100-person pilot to a global standard
• Why each team, not just each region, gets a say in how and where they work
• How LiquidSpace data helped reveal hidden hubs—and avoid overbuilding
• What 92% employee satisfaction tells us about choice, autonomy, and trust
• How new markets like Argentina and Poland are shaping the next phase of their hybrid strategy

“We don’t assume one-size-fits-all. We meet with every executive to understand what they really need—and then we build for that.”

— Giana Rodriguez, Director of Workplace Experience, GoFundMe

Key takeaways:

• Flexibility is structure—just with better inputs. Real-time usage data replaces static headcount estimates.

• Listening is a skill. GoFundMe doesn’t just survey employees; they meet team by team to understand work styles.

• Start with flex. Scale what works. New global teams begin with LiquidSpace—then expand (or not) based on behavior.

• Culture is designed, not declared. Even distributed teams stay connected with curated rituals and intentional gathering.

• The future is a blended portfolio. 121 cities served, 7 fixed offices, and no wasted leases.

About the series

Flex With is a candid conversation series hosted by LiquidSpace’s Sarah Anderson, Senior Success Manager. Each episode features an inside look at how today’s boldest workplace leaders are reimagining the office—not as a place to return to, but as a platform to build from.

These aren’t hypotheticals.
They’re real conversations with real leaders about what’s working, what’s evolving, and what it really takes to build a flexible workplace that supports people—everywhere.

Watch the episode. Share the insight. Flex smarter.