---
title: "Rethinking HQ: why hub and spoke is driving RTO success."
description: Why pay for empty desks? The hub and spoke model is helping companies slash office costs and keep employees engaged.
image: https://resources.liquidspace.com/hubfs/Rethinking%20HQ.png
---

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# Rethinking HQ: why hub and spoke is driving RTO success.

4 Min Read |March 13, 2025

![Rethinking HQ: why hub and spoke is driving RTO success.](https://resources.liquidspace.com/hubfs/Rethinking%20HQ.png)

4 Min Read |March 13, 2025

[![Tom Bruister](https://resources.liquidspace.com/hubfs/1710625156184.jpg)](https://www.linkedin.com/in/thomas-bruister-05a1537/)

[Tom Bruister](https://www.linkedin.com/in/thomas-bruister-05a1537/)

[Chief Revenue Officer](https://www.linkedin.com/in/thomas-bruister-05a1537/)

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The old way of working—one massive HQ, filled with rows of assigned desks—isn’t just outdated, it’s actively costing companies millions in wasted space.

As enterprises navigate RTO challenges, fluctuating attendance, and shifting workforce needs, one thing is clear: the office model must evolve.

**Enter the hub-and-spoke model**, a smarter, more agile approach to workplace strategy. It eliminates dead space, reduces fixed costs, and increases employee engagement—all while providing the flexibility today’s workforce demands.

But here’s the key: there’s no one-size-fits-all approach.

For a deep dive into how top enterprises are making RTO work, check out [**The State of RTO: Enterprise Wins, Fails, and Lessons Learned**.](https://resources.liquidspace.com/rto-mandates-wins-fails?utm_campaign=11399287-RTO%20-%20Content%20Campaign&utm_source=blog-post&utm_medium=rethinking-hq)

 

### The death of the traditional lease.

Gone are the days when employees clocked in at the same desk, in the same office, five days a week. Today’s workforce is mobile, hybrid, and demanding choice.

**The result?**

- Massive underutilization of traditional office spaces
- Companies paying for square footage that sits empty
- Employees demanding workspaces that align with hybrid schedules and lifestyles

**Hub-and-spoke offers a flexible solution**. By centralizing key operations in a flagship hub and decentralizing smaller, on-demand spokes, businesses can reduce costs, increase agility, and better support a hybrid workforce.

To see how this model could work for your organization, [**Model the ROI of Hub & Spoke**.](https://go.liquidspace.com/model-hub-and-spoke?utm_campaign=11399287-RTO%20-%20Content%20Campaign&utm_source=blog-post&utm_medium=rethinking-hq)

 

### Why hub and spoke is winning.

##### Optimized occupancy, reduced costs.

The hub-and-spoke model helps businesses rightsize their real estate portfolios. Instead of maintaining sprawling, underutilized offices, companies can focus on spaces that are actually used. The hub serves as a centralized collaboration hub, while spokes provide flexible, on-demand workspaces closer to where employees live.

Companies leveraging this model reduce overhead costs while ensuring that every square foot delivers value.

**📍 [Real-world example](https://resources.liquidspace.com/telecom-case-study):** T-Mobile partnered with LiquidSpace to implement a hub-and-spoke model, replacing three regional offices with access to thousands of flexible workspace locations. Employees chose where they worked, and T-Mobile cut real estate costs by 80%—without disrupting collaboration.

For companies looking to optimize their real estate footprint, [**Portfolio Manager AI**](https://liquidspace.com/portfolio-manager-ai) offers a free portfolio analysis that provides real-time insights into cost-saving opportunities.

##### Flexibility for hybrid teams.

Hybrid work isn’t going anywhere. Employees want the freedom to choose where and how they work. The hub-and-spoke model supports this by offering a network of options, keeping employees engaged and productive.

**📍 [Real-world example](https://resources.liquidspace.com/case-study-insurance-cre-savings):** Allstate leveraged LiquidSpace to transition from a fixed-office model to a hub-and-spoke strategy. By shifting 25% of its workforce to flexible, on-demand workspaces, the company slashed office expenses from $382 million in 2020 to $138 million in 2024—achieving an astounding $244 million in annual real estate savings.

To explore more successful and unsuccessful strategies, download: [**The State of RTO: Enterprise Wins, Fails, and Lessons Learned**.](https://resources.liquidspace.com/rto-mandates-wins-fails?utm_campaign=11399287-RTO%20-%20Content%20Campaign&utm_source=blog-post&utm_medium=rethinking-hq)

##### Collaboration meets convenience.

The hub isn’t just an office—it’s a destination. Designed for collaboration, innovation, and culture-building, the hub is where teams come together to brainstorm, connect, and create. Meanwhile, spokes offer convenience and efficiency, reducing commute times and providing a professional work environment.

**📍 [Real-world example](https://resources.liquidspace.com/case-study-remote-company-increased-collaboration):** A global tech company leveraged LiquidSpace’s flexible workspace network to transform its office strategy. Rather than forcing employees back to a central HQ, they provided access to distributed work hubs, increasing attendance while significantly reducing real estate spend.

##### Scalability for the future.

The hub-and-spoke model is inherently scalable. As businesses grow or shift their needs, they can easily adjust their real estate footprint without long-term lease commitments.

**📍 [Real-world example:](https://resources.liquidspace.com/case-study-telecom-dedicated-office)** A major Telecom used LiquidSpace’s DASH License to secure new office space within days. Instead of committing to a long-term lease, they scaled workspace access dynamically based on project needs.

For a data-driven approach to real estate decision-making, [**Portfolio Manager AI**](https://liquidspace.com/portfolio-manager-ai) helps businesses analyze usage patterns and identify cost-saving opportunities.

### The future is not one-size-fits-all.

The hub-and-spoke model isn’t just a real estate strategy—it’s a reflection of how work is evolving. Every company’s version of it will look different.

As businesses continue to navigate the complexities of hybrid work, staggered schedules, and distributed teams, this approach offers a way to stay agile, efficient, and employee-centric.

**The key is designing a model that fits your business.**

### Key takeaways.

- Eliminate wasted space by aligning office portfolios with actual workforce demand.
- Optimize utilization with smarter, data-driven workplace management.
- Build flexibility into real estate portfolios to adapt to business needs—without financial penalties.

**Ready to see how a hub and spoke model could transform your office strategy?**

👉 [Talk with a workplace planning expert to get started.](https://go.liquidspace.com/workplace-planning-strategy?utm_campaign=11399287-RTO%20-%20Content%20Campaign&utm_source=blog-post&utm_medium=rethinking-hq)

#### Related Resources

[![The pre-2020 lease tail: why this renewal cycle is different.](https://resources.liquidspace.com/hubfs/Content-Thumbnails-4.png)](https://resources.liquidspace.com/the-pre-2020-lease-tail-why-this-renewal-cycle-is-different)

 June 8, 2026

###### [The pre-2020 lease tail: why this renewal cycle is different.](https://resources.liquidspace.com/the-pre-2020-lease-tail-why-this-renewal-cycle-is-different)

 The first wave of pre-2020 lease expirations has cleared. Most portfolios extended, bridged, or... 

[Read more](https://resources.liquidspace.com/the-pre-2020-lease-tail-why-this-renewal-cycle-is-different)

[![Transaction Manager — a guided walkthrough.](https://resources.liquidspace.com/hubfs/TM_2.png)](https://resources.liquidspace.com/transaction-manager-walkthrough)

 May 13, 2026

###### [Transaction Manager — a guided walkthrough.](https://resources.liquidspace.com/transaction-manager-walkthrough)

 This isn't just another tracker. 

[Watch video](https://resources.liquidspace.com/transaction-manager-walkthrough)

[![The forecast is broken. Your lease doesn't know that yet.](https://resources.liquidspace.com/hubfs/forecast-1.png)](https://resources.liquidspace.com/the-forecast-is-broken)

 April 14, 2026

###### [The forecast is broken. Your lease doesn't know that yet.](https://resources.liquidspace.com/the-forecast-is-broken)

 How do I responsibly make a 10-year lease commitment when our business can't see 18 months ahead? 

[Read more](https://resources.liquidspace.com/the-forecast-is-broken)

[![The office was built for a predictable world. That world is gone.](https://resources.liquidspace.com/hubfs/liquidspace-rethinking-office-in-an-uncertain-world.png)](https://resources.liquidspace.com/office-strategy-in-uncertain-times)

 January 12, 2026

###### [The office was built for a predictable world. That world is gone.](https://resources.liquidspace.com/office-strategy-in-uncertain-times)

 Tune in to any news feed and you are likely to hear a steady drumbeat of instability. Ukraine.... 

[Read more](https://resources.liquidspace.com/office-strategy-in-uncertain-times)

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