--- title: "Trust, test, scale: the human-centered workplace strategy at GoFundMe." description: Starting with a pilot, driven by data and evolving into a global strategy, see how GoFundMe is redefining how and where work happens. image: https://resources.liquidspace.com/hubfs/gofundme-casestudy.png --- [Skip to content](https://resources.liquidspace.com/inside-gofundme-flex-workplace-strategy#main-content) - Solutions PORTFOLIO STRATEGY - [Scenario Modeler](https://liquidspace.com/scenario-modeler) - [Hub Locator](https://liquidspace.com/hub-locator) WORKSPACE ACCESS - [On-Demand Workspace](https://liquidspace.com/flexible-office-space) - [Private Office Space](https://liquidspace.com/dedicated-office-space) WORKPLACE OPERATIONS - [Workplace Manager](https://liquidspace.com/workplace-manager) - [License Administrator](https://liquidspace.com/license-administrator) - [Transaction Manager](https://liquidspace.com/license-administrator#transactions) - [Payments Manager](https://liquidspace.com/license-administrator#payments) EMPLOYEE EXPERIENCE - [Team Connect](https://liquidspace.com/team-connect) ENTERPRISE SECURITY - [Data Security](https://liquidspace.com/data-security#data-security) - [Privacy Protection](https://liquidspace.com/data-security#privacy-protection) - [Compliance](https://liquidspace.com/data-security#compliance) INTEGRATIONS - [HRIS User Provisioning](https://liquidspace.com/integrations#hris) - [IWMS Integration](https://liquidspace.com/integrations#iwms) - [SSO & SCIM](https://liquidspace.com/integrations#sso) - [Communication Tools](https://liquidspace.com/integrations#communication) - [BI & Reporting](https://liquidspace.com/integrations#bi) ![Layer_1 (4)](https://resources.liquidspace.com/hubfs/Layer_1%20(4).svg) ### Become a host. 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Join the largest global flexible office marketplace [List workspace](https://liquidspace.com/share-office-meeting-space) - [How it works](https://liquidspace.com/how-it-works) - [Resources](https://resources.liquidspace.com) - [Pricing](https://liquidspace.com/pricing) - [Get demo](https://liquidspace.com/learn-more) [Become a Host](https://liquidspace.com/share-office-meeting-space) [Help](https://support.liquidspace.com/) Case Study # Trust, test, scale: the human-centered workplace strategy at GoFundMe. 2 Min Read |October 9, 2025 ![Trust, test, scale: the human-centered workplace strategy at GoFundMe.](https://resources.liquidspace.com/hubfs/gofundme-casestudy.png) 2 Min Read |October 9, 2025 ![industry](https://resources.liquidspace.com/hubfs/Liquidspace-theme/images/industry.svg) Industry Crowdfunding / Tech ![employee](https://resources.liquidspace.com/hubfs/Liquidspace-theme/images/employee.svg) Employees 768 ![location](https://resources.liquidspace.com/hubfs/Liquidspace-theme/images/location.svg) Location Global ![clock](https://resources.liquidspace.com/hubfs/Liquidspace-theme/images/clock.svg) Policy Distributed, Flexible Hybrid Share this case study - - - - [mailto:?subject=Trust,%20test,%20scale:%20the%20human-centered%20workplace%20strategy%20at%20GoFundMe.&body=https%3A%2F%2Fresources.liquidspace.com%2Finside-gofundme-flex-workplace-strategy](mailto:?subject=Trust,%20test,%20scale:%20the%20human-centered%20workplace%20strategy%20at%20GoFundMe.&body=https%3A%2F%2Fresources.liquidspace.com%2Finside-gofundme-flex-workplace-strategy) ###### Stay one step ahead! **Subscribe now.** ![formicon](https://resources.liquidspace.com/hubfs/Liquidspace-theme/images/formicon.svg) #### Executive Summary GoFundMe transformed its real estate approach to better support a globally distributed workforce. What began as a pilot for 100 remote employees has scaled into a workplace model that empowers choice, reduces risk, and fuels connection. By blending fixed office hubs with on-demand flexibility, GoFundMe is achieving higher employee satisfaction, smarter space utilization, and more strategic real estate investments. ## 92% Employee Satisfaction ## 121 Cities Served ## 25%+ Monthly Utilization ### The Challenge: When the pandemic reshaped the world of work, GoFundMe moved quickly to embrace distributed hiring. But as the team expanded across geographies, it became clear that the traditional office model no longer fit. Static leases couldn’t keep up with dynamic team needs. Employees needed flexibility and autonomy. And leadership needed clarity. Questions quickly surfaced: - Where should they invest in real estate? - How could they foster connection? - And what would hybrid work really look like at global scale? These questions set the foundation for a new approach—one rooted in flexibility, data, and trust. ### The Solution: Partnering with LiquidSpace, GoFundMe launched an on-demand pilot with 100 remote employees. They scaled access to all remote workers, then to the entire company worldwide. To protect in-office investment, they implemented geofences around HQs, ensuring that usage stayed intentional. Real-time booking data helped guide decisions on where to scale, where to consolidate, and how to plan budgets effectively.   > When we hire in a new country, we start with LiquidSpace. It lets us see where people want to be—before we commit to a space. > > - Giana Rodriguez, GoFundMe, Director of Workplace Experience   The Results: The impact of GoFundMe’s hybrid strategy has been significant: Retired risk: With a flexible footprint, GoFundMe avoids unnecessary long-term commitments while retaining key hubs. Expanded access: Employees in 121 cities have booked space on demand, while 7 fixed offices continue to operate. Increased engagement: 25–30% of staff use workspace options monthly, either in-office or via LiquidSpace. Elevated sentiment: 92% of employees express satisfaction with the flexible workplace experience. Smarter growth: Teams in Argentina and Poland follow a test-and-learn path—starting with flex, expanding based on. behavior. [![GoFundMe-Banner-Ad](https://resources.liquidspace.com/hs-fs/hubfs/GoFundMe-Banner-Ad.png?width=2602&height=913&name=GoFundMe-Banner-Ad.png)](https://resources.liquidspace.com/flex-with-giana-rodriguez-gofundme) #### Key Takeaways GoFundMe's journey offers a proven test and learn  blueprint for organizations rethinking real estate in favor of smarter, more people-first strategies: - **Let behavior lead:** Usage data drives where GoFundMe invests—and where it doesn’t. - **Flex isn’t a perk. It’s a platform:** Combining hubs and on-demand gives teams real choice. - **Listen locally, act globally:** Different teams need different support. GoFundMe meets them where they are. #### Related Resources [![The pre-2020 lease tail: why this renewal cycle is different.](https://resources.liquidspace.com/hubfs/Content-Thumbnails-4.png)](https://resources.liquidspace.com/the-pre-2020-lease-tail-why-this-renewal-cycle-is-different) June 8, 2026 ###### [The pre-2020 lease tail: why this renewal cycle is different.](https://resources.liquidspace.com/the-pre-2020-lease-tail-why-this-renewal-cycle-is-different) The first wave of pre-2020 lease expirations has cleared. Most portfolios extended, bridged, or... 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