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Return to office (RTO): A strategic resource for enterprise orgs.

Written by Mark Gilbreath | Feb 13, 2025 3:45:00 PM

Introduction

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The return to office (RTO) isn't just another policy shift—it's a fundamental rethinking of how, when, and where work happens. And the stakes couldn't be higher.

Employees now expect flexibility as non-negotiable. General Managers are laser-focused on productivity. CFOs demand cost efficiencies, and CEOs are done with debate—they want resolution. At the center of it all? Corporate Real Estate (CRE) leaders are caught in the crossfire of competing priorities.

The result? Too often, fractured RTO mandates disengage teams and drain budgets on underutilized real estate. But amid the chaos, a new model has emerged. Forward-thinking enterprises aren't just adapting—they're thriving, slashing costs, and boosting productivity through data-driven strategies.

This isn't guesswork. It's a strategic overhaul, grounded in real-world evidence. LiquidSpace has guided Fortune 500 companies through this transformation, turning tension into tangible wins.

How can your organization strike the right balance? Dive deeper for proven strategies, case studies, and the key lessons from leaders (and laggards) in our comprehensive guide: The State of RTO: Enterprise Wins, Fails, and Lessons Learned.—with deep dives, case studies, planning frameworks, and tech-powered solutions to help you get it right.

 

What is return to office (RTO)?

Return to Office (RTO) refers to the transition of employees from remote or hybrid working arrangements back to physical office environments. That might mean returning to a flagship HQ, adopting a hybrid model, or creating a distributed network of spaces.

Different companies approach RTO in very different ways:

  • T-Mobile transitioned from traditional leases to a hub-and-spoke model, providing over 400 flexible workspace locations nationwide. This move reduced their real estate costs dramatically and increased employee satisfaction.

  • Spotify introduced its "Work From Anywhere" model, allowing employees to choose their location, with offices serving as optional hubs for collaboration.

The smartest companies aren’t reviving the old model—they’re replacing it with something better: more flexible, more intentional, and more aligned with how people actually work today. Return to Office (RTO) refers to the transition of employees from remote or hybrid working arrangements back to physical office environments. That might mean returning to a flagship HQ, adopting a hybrid model, or creating a distributed network of spaces.

 

Why RTO mandates are failing.

Rigid mandates don’t drive productivity—they drive attrition. They’re based on outdated assumptions:

  • That culture can be mandated

  • That collaboration requires presence

  • That long-term leases are the only way to deliver office space

Reality check: badge swipes aren’t engagement. And employees know the difference between a mandate and a meaningful invitation to collaborate.

As explored in RTO Isn’t a Comeback—It’s a Cover Story, what often looks like a bold move to restore culture is actually just optics. Offices remain half-empty. Mandates are inconsistently enforced. And the workforce? Quietly opting out.

The companies making meaningful progress aren’t dragging teams back into a centralized model—they’re designing better ways forward: smaller, more intentional HQs, regional hubs, and on-demand access for flexibility and speed.

Enterprises that cling to legacy RTO thinking are seeing the results in attrition, disengagement, and underutilized real estate. The future belongs to companies that replace control with choice—and dogma with data.

Explore this further in The Mandate Mirage.

 

A better way: strategic, flexible RTO planning.

Modern RTO strategies don’t start with mandates—they start with understanding how, when, and where your people do their best work. The most successful companies:

  • Use predictive analytics to forecast needs

  • Combine HQs with regional hubs and on-demand space

  • Offer autonomy and choice—not just policies

  • Build flexibility into real estate portfolios

But strategy is only half the story. Execution matters—and that means managing workspaces in real time. In Modern Workspace Management: Stop Forcing, Start Enabling, we break down why leading companies are treating their office portfolio like a product, not a fixed asset.

They're leveraging workplace data to:

  • Identify which spaces drive collaboration and productivity

  • Coordinate team presence with tools like Team Connect

  • Eliminate dead zones and optimize spend with precision

Case in Point:

  • T-Mobile implemented a distributed workplace strategy by replacing dozens of fixed offices with a 400+ location flexible workspace network. The result: a massive 80% reduction in real estate costs and a 10x increase in workspace usage.

  • Allstate transitioned 25% of its workforce to on-demand and coworking spaces, reducing its physical footprint by 66% and saving $244 million annually.

  • A Fortune 100 insurance firm used LiquidSpace’s managed office solution to launch a fully branded, turnkey HQ in just 75 days—without a single dollar of CapEx.

These outcomes demonstrate what’s possible when companies move beyond rigid leases and build strategies—and systems—that flex with the pace of business.

Learn how to design your own flexible plan by downloading RTO: Making It Work.

 

Cost and utilization: what’s actually at stake.

Traditional leases come with more than rent—they’re riddled with hidden liabilities that often go unnoticed until they hit the bottom line. As outlined in RTO Planning: The Hidden Risks Lurking in Your Office Lease, many enterprises face:

  • Escalating operating costs and pass-through expenses

  • Capital expenditures tied to tenant improvements (TIs)

  • Restoration clauses and legal fees

  • Limited agility when business conditions change

Those legacy lease terms? They’re built for a world that no longer exists. Every week your team isn’t using your office the way you planned, you’re burning cash.

Smart companies are flipping the model:

  • Slashing unnecessary spend

  • Scaling up and down without penalties

  • Using real-time data to model utilization and match demand

Learn how to protect your P&L and avoid long-term traps and explore the economics further in The Leaner Office and LiquidSpace vs. The Lease.

 

Workplace models for a modern RTO.

As explored in Rethinking HQ: Why Hub-and-Spoke Is Driving RTO Success, the era of one-size-fits-all headquarters is over. The most successful companies are adopting multi-node strategies—designing workplace ecosystems that match how people live and work today.

The hub-and-spoke model in particular offers a compelling blend of centralized culture-building with decentralized access and agility. It helps reduce commute times, improve employee satisfaction, and massively cut costs—without sacrificing collaboration or brand identity.

There’s no one-size-fits-all model anymore. Here’s how smart enterprises are thinking:

Office Model Flexibility Cost Efficiency Customization Best For
Traditional HQ Low Low High Centralized teams
Managed Office Medium High High Brand-conscious, growth-stage firms
Hub-and-Spoke High High Medium Distributed workforces
On-Demand Workspace Very High Very High Low Hybrid teams, variable needs

Traditional HQ: Best suited for organizations with highly centralized teams, this model delivers full brand control but comes at the cost of long-term leases, high upfront investments, and underutilization in a hybrid era.

Managed Office: These turnkey, branded spaces offer a middle ground—giving companies presence and identity without the complexity of a traditional lease. Ideal for growth-stage firms or businesses expanding into new markets.

Hub-and-Spoke: Combines a central hub with smaller satellite offices, often located closer to where employees live. It’s a win-win for distributed teams, enhancing access while optimizing real estate spend. T-Mobile successfully implemented this model across the U.S., reducing costs and improving collaboration.

On-Demand Workspace: The most flexible of all models, this option empowers employees to book workspace when and where they need it. It’s highly efficient for organizations with fluid team structures, traveling staff, or remote-first cultures. Companies like Allstate and Airbnb have leveraged this model to right-size their footprint while maintaining productivity.

Want to compare the pros and cons? See Which Office Model Fits Your RTO Policy and Budget?

 

Real-world: who’s doing RTO right. And who's doing it wrong.

Some of the world’s most recognized companies are proving that flexible strategies work:

  • T-Mobile cut costs 80% by replacing fixed offices with a 400+ location flexible network

  • Airbnb adopted a "Live and Work Anywhere" policy, prioritizing intentional gatherings over mandated presence

  • Allstate reduced its real estate footprint by 66%—saving $244M annually

More RTO stories in The state of RTO mandates: enterprise wins, fails, and lessons learned.

AI + workplace strategy: the future is now.

Guesswork is out. Data is in. Artificial intelligence is reshaping how companies manage, scale, and optimize their workplace strategies. LiquidSpace’s Portfolio Manager AI is a powerful tool designed to help CRE leaders and enterprise teams make smarter, faster, and more financially sound real estate decisions.

Rather than relying on gut instinct or outdated planning cycles, Portfolio Manager AI provides real-time data and predictive analytics to:

  • Model traditional vs. flex space scenarios: Simulate the impact of shifting from long-term leases to flexible models like hub-and-spoke or on-demand offices.

  • Forecast occupancy and space demand: AI analyzes usage patterns, team schedules, and historical data to predict what your space needs will look like in 30, 60, or 180 days.

  • Optimize cost vs. engagement: Identify high-cost, low-use assets and suggest alternatives that improve utilization and employee satisfaction.

  • Enable continuous portfolio tuning: Instead of setting real estate strategy in stone, AI helps you make real-time adjustments to match how your people work.

Real-World Example: T-Mobile used LiquidSpace’s Portfolio Manager AI to analyze workforce behavior and redesign its real estate strategy. By identifying underutilized offices and modeling flexible alternatives, they were able to reduce their physical footprint, cut real estate costs by 80%, and launch a dynamic workspace network across 400+ locations.

AI isn’t just about efficiency—it’s about enablement. It helps workplace leaders turn static portfolios into adaptive ecosystems. It empowers CRE teams to lead with clarity, not inertia. And most importantly, it ensures your office strategy matches the way your people actually work.

Discover how it works in Billion-Dollar Decisions, Zero Data and The AI-Powered Workplace.

 

Answers to your RTO questions.

What are the biggest mistakes companies make with RTO mandates?
Neglecting feedback, relying on outdated metrics, and ignoring flexible alternatives. Learn more in The Great RTO Reckoning.

What’s the most cost-effective office model for hybrid work?
On-demand workspace and hub-and-spoke models outperform traditional HQs on flexibility and ROI. Compare in LiquidSpace vs. The Lease.

How do I know what space I really need?
Run a Portfolio Manager AI scenario and model your real needs in minutes. Try it in Portfolio Manager.

Build a smarter RTO strategy now.

Your RTO policy isn’t about reopening doors—it’s about unlocking performance. The smartest organizations are:

  • Cutting waste

  • Empowering teams

  • Using data to drive every decision

Ready to lead?

Download the guide: RTO: Making It Work
Book a session: Talk with a workplace planning expert

The office isn’t dead. But the old playbook is.
The future belongs to those who flex.