When the real estate machine breaks.

Overview

In this episode of The Flexible Office Economy, host Mark Gilbreath sits down with Dror Poleg—investor advisor, author, and iconoclast—to confront a hard truth: the traditional real estate model is unraveling.

Technology isn’t just changing how we design, lease, and manage space—it’s attacking the very foundation of real estate value. Together, Dror and Mark unpack why asset ownership alone no longer guarantees power, and how value is shifting toward operators, platforms, and brands that can deeply serve end users.

From AI and automation to WeWork and Hollywood-style work teams, this is a sweeping and sobering look at where the $22 trillion office market is headed—and what smart investors, landlords, and brokers must do next.

Episode Highlights

• Why Dror says: “No asset is safe.”
• How coworking unlocked the personalization of office at scale
• The fatal flaw of underwriting space on 10-year lease assumptions
• Densification vs. intensification: creating abundance from existing supply
• Why successful landlords must think more like brands and platforms
• Will AI be the broker’s superpower—or their kryptonite?
• How digital procurement tools shape not just discovery, but demand
• What it means to be “Hollywood-style” in your real estate strategy
  
  Why Listen

This is more than a conversation about flex—it’s a forecast for the future of the built world. If you’re a landlord, investor, broker, or strategist trying to navigate what’s next, this episode delivers clarity, challenge, and insight from one of real estate’s most provocative thinkers.

Welcome to the age of active management, digital channels, and customer-led value.

The office isn’t dead. It’s just being reprogrammed.