There’s a shift happening in enterprise real estate — not loud, not flashy, but unmistakable. And it's accelerating.
It’s not driven by coworking trends. Not driven by a CEO’s memo about “culture.” And definitely not driven by nostalgia for what office life used to be.
It’s driven by business reality.
We’re seeing more and more enterprises — not startups, not freelancers, but global organizations — operationalize flexible office as a core part of their real estate strategy. Quietly, deliberately, and with very real business goals in mind:
Put simply: traditional leases are no longer the default assumption for how companies execute real estate today.
Your team is hybrid. Your growth isn’t linear. Your headcount isn’t static. And your workplace needs can’t wait 18 months for a build-out.
This is where we’re seeing the new CRE winners pull ahead.
Let me ground this in something real.
One of our enterprise customers — a Fortune 500 with a global workforce — came to us last quarter with a problem: they had distributed teams growing in pockets across the U.S., but no desire, budget or patience) to sign long-term leases. They needed presence in key markets. Fast.
They weren’t shopping for coworking passes. They weren’t looking for hot desks and LaCroix.
They wanted branded, professional, dedicated offices — the kind that reflect their culture and support real work — without any of the traditional friction.
In under eight weeks, we helped them source and launch over 20 new dedicated office Hubs via our platform — representing over 500 desks across the country. No capex. No brokers. No long-term commitments. And a defensible ROI they could bring straight to the CFO.
That’s not an experiment. That’s a new operating model.
Gut feel is out. Assumptions are expensive. And the stakes are high.
Real estate decisions at enterprise scale carry seven-, eight-, or nine-figure implications. You can’t afford to guess where your people want to work — or how much space you really need — based on anecdotes or outdated planning models.
The smartest companies we work with are leaning into live, behavioral data and real time scenario modeling to forge strategy and drive transaction decisions. They want answers to questions like:
And increasingly, they want to act on those insights fast.
That’s where tools like Hub Locator come in — turning booking, spend, and commute data into clear recommendations for where a hub would drive the most ROI, engagement, and fairness. It’s become a critical unlock for companies looking to make smarter location decisions, faster.
Let’s drop the buzzwords for a second. This isn’t a conversation about vibes or philosophies. It’s a conversation about operational efficiency.
The companies still clinging to fixed leases and five-year plans are exposing themselves to risk — stranded assets, missed opportunities, and talent loss.
The companies moving now — with flexibility, speed, and data — are building portfolios that perform.
Here’s what I believe:
Within the next 36 months, every large enterprise will have a flexible office component baked into its portfolio strategy. Not on the fringe. Not as a pilot. Integrated. Scalable. Operational.
If you’re still running the same leasing playbook from 2013, you already know it’s not working. And if you’re signing new long-term deals without usage data to back them up? You're not just spending inefficiently — you're falling behind.
We can help fix that.
Whether you’re expanding into new markets, consolidating legacy space, or trying to create real optionality in your portfolio — we’ve done it. Quietly, for companies like yours, with measurable results.
Let’s talk.