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Case Study

Tech leader elevates regional office strategy with branded workspaces.

2 Min Read |January 20, 2025
Tech leader elevates regional office strategy with branded workspaces.
2 Min Read |January 20, 2025

Executive Summary

Faced with rapid growth, the company struggled to balance flexibility, cost efficiency, and maintaining a collaborative, branded office culture. LiquidSpace’s altSpace managed office solution provided the perfect answer, cutting costs by 50% while tripling space per employee. This innovative approach created a productive, inspiring environment that aligned seamlessly with the company’s brand identity.

 

50%

Occupancy Cost Reduction

3X

Space/Employee Increase

23K

SQFT Space Impacted

The Challenge:

A global leader in customer relationship management, experienced a 20%+ annual employee growth rate. Traditional 5-10 year office leases and lengthy design-build processes couldn’t accommodate their dynamic needs. Choosing a smaller space risked overcrowding, while larger offices meant paying for underutilized space. Executive office centers offered flexibility but fell short in fostering the culture and brand identity vital to their mission to attract and retain top talent.

 

The Solution:

LiquidSpace’s altSpace offered a seamless, flexible office solution tailored to their specific needs:

  • Flexibility for growth:
    Flexible terms allowed them to scale offices without long-term commitments or wasted resources. Modular furniture kits enabled easy expansion as teams grew, ensuring their workspace could evolve alongside business demands without disruption or downtime.
  • Cost-effective buildout:
    By transforming warm-shell spaces with curated, modular furnishings, altSpace significantly reduced buildout costs compared to traditional leases. This cost-efficient approach provided a high-quality workspace without the financial burden of extensive renovations or upfront capital expenditures.
  • Branded, inspiring workspaces:
    Designed to reflect their collaborative culture and brand identity, altSpace offices offered a cohesive and inspiring environment. Employees benefited from modern, thoughtfully designed spaces that enhanced productivity, fostered creativity, and reinforced the company’s mission and values in every corner of the workplace.




altSpace bridges the gap between shared spaces and traditional leases, giving growing teams like ours a branded, flexible space to thrive.

- Vice President, Information Technology Company

 

The Results:

The impact of LiquidSpace’s altSpace managed office solution delivered substantial benefits:

  • 50% cost savings:
    altSpace enabled them to halve occupancy costs while increasing employee workspace threefold, ensuring financial efficiency without compromising quality.
  • Enhanced employee experience:
    Teams now enjoy branded, collaborative spaces tailored to foster productivity, creativity, and a sense of belonging, helping to attract and retain top talent.
  • Operational efficiency:
    Flexible terms and modular designs allowed the company to adapt seamlessly to growth demands in Dallas, TX, and Cambridge, MA. This agility empowered them to scale quickly, optimize resources, and maintain continuity without the constraints of traditional leasing models.

Key Takeaways

This case study demonstrates how managed office solutions provide the perfect balance of flexibility, efficiency, and brand alignment:

  • Flexibility is key:

    Adopting scalable solutions reduces risks and costs while ensuring operational agility.

  • Culture matters:

    Workspaces tailored to a company’s brand and culture enhance employee satisfaction and retention.

  • Efficiency drives success:

    Simplified buildout reduces setup time and resources.