The Challenge
Softchoice knew the old workplace playbook wasn’t going to cut it anymore. Assigned seating, 1:1 desk ratios, and inconsistent standards led to space waste and operational inefficiency. Real estate was treated as a fixed cost, not a flexible tool.
They needed to support distributed teams without losing cohesion. That meant retiring legacy leases, embracing choice, and designing around real-time behavior instead of outdated assumptions.
The Solution
Partnering with LiquidSpace, Softchoice:
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Retired 16 long-term leases and replaced them with a curated network of on-demand workspaces.
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Piloted hub-and-spoke models in cities like Atlanta and New York, using real-time usage data to shape location strategy.
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Empowered employees with autonomy: where to work, when to collaborate, and how to connect.
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Fostered connection through culture: workplace engagement became part of onboarding, community rituals, and internal comms.
It’s not lease or flex—it’s lease plus flex. That helped us get the best of both worlds. And with LiquidSpace, we can adapt in real time. We’re not guessing anymore. We’re watching what actually works.
- Kat Cassin, Softchoice, a WWT company
The Results
- Retired wasteful leases: Softchoice eliminated 16 long-term office leases across North America, dramatically reducing commitments and saving 85% on total cost of occupancy.
- Improved space utilization with lease plus flex: By combining retained leases with a curated network of on-demand workspaces, Softchoice gave employees greater choice across major submarkets—resulting in higher engagement, better coverage, and data-driven adaptability.
- Boosted employee adoption and trust: Flex is now embedded in onboarding and culture. Participation continues to rise through monthly rituals like "LiquidSpace Legends" coffee chats and peer-to-peer knowledge sharing.
