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The consumerism of workplace.

4 Min Read |March 11, 2025
The consumerism of workplace.
4 Min Read |March 11, 2025

Workplace tech is stuck in the past—it’s time for a consumer-grade upgrade.

 

For 25 years, I’ve helped lead well-known brands through periods of transformation and expansion, building products that have been used by hundreds of millions of people.

I’ve seen firsthand how technology reshapes the way we work—how the right tools can bring teams together, drive productivity, and create entirely new ways of collaborating.

Today, the workplace is undergoing one of its most significant shifts yet. The rigid, office-centric model has given way to a more fluid, hybrid reality—one that demands a fresh approach to workplace technology.

At LiquidSpace, we’re not just building tools for booking space; we’re creating solutions that foster connection, streamline collaboration, and make hybrid work actually work. Here’s how we’re thinking about it.

 

The new reality of hybrid collaboration.

Hybrid work has redefined teamwork. Gone are the days of daily office attendance and spontaneous hallway conversations. Instead, employees navigate flexible schedules and diverse work environments.

This shift brings both opportunities and challenges:

  • Enhanced flexibility improves work-life balance and job satisfaction.
  • Distributed teams require stronger communication tools to maintain cohesion.
  • Fewer in-person interactions demand innovative ways to foster collaboration.

At LiquidSpace, we think about this a lot. We have the largest flex marketplace in the world, and a SaaS platform that enables our customers to deploy hybrid flex strategies in markets around the world.

But to us, our product isn’t just a flex booking tool. 

We’re building a people-first experience designed to boost employee collaboration and teamwork. Here’s how we’re approaching that…

 

1. Creating more moments for connection.

Collaboration isn’t confined to the office—it happens everywhere. Whether teams are meeting in person, collaborating online, or working asynchronously across time zones, they need the right tools and spaces to stay connected. The focus should be on fostering interactions that feel natural and effortless, no matter where people choose to work.

What this looks like:

  • Integrated collaboration platforms allow teams to see where colleagues are working, making it easier to coordinate meetings and impromptu check-ins.
  • Flexible workspace solutions ensure employees can connect in coworking spaces, offices, or anywhere they feel most productive.
  • Smart scheduling tools help teams plan collaboration sessions, whether virtual or in-person, to maximize meaningful interactions.

Our new Team Connect experience embodies many of these principles. It provides real-time visibility into where teammates are working, and fosters collaboration by making it easy for employees to choose the type of work they need to get done, who they need to collaborate with, and where and when they want to meet. 

We think it’s pretty great–and it’s not like any other product in the market.

By supporting a mix of online and offline collaboration, and by making it easy to work in a variety of places, our customers can create an environment for their employees where connections happen organically and efficiently.

 

2. Seamlessly integrating with existing tools.

Collaboration thrives when it fits naturally into employees’ workflows. The best workplace technology integrates with the platforms teams already use, such as Slack, Microsoft Teams, and Google Workspace. We love these products and use them ourselves. So our approach isn’t to replace these existing collaboration tools; rather, we want to supplement them and extend

LiquidSpace to the products that people use every day. 

 What this looks like:

  • Deep integration with existing workflows: Employees shouldn’t have to switch between multiple apps to coordinate workspace needs. LiquidSpace integrates directly into the tools they already use, making workspace decisions as easy as sending a message or scheduling a meeting.
  • Seamless flex and internal booking: Whether booking an internal conference room or securing a nearby coworking space, employees should have one unified platform to access both options without friction.
  • Live activity and status updates: Real-time visibility into where colleagues are working makes collaboration effortless, helping teams coordinate in-office meetups, virtual check-ins, and opportunities for gathering. 

 

3. Encouraging spontaneous and intentional collaboration.

While structured collaboration is essential, organic interactions are just as important. The right workplace solutions should facilitate spontaneous collaboration; they look for and suggest opportunities to gather and be productive. 

Companies that create opportunities for both planned and unplanned collaboration build stronger, more connected teams. 

 What this looks like:

  • Smart notifications that alert employees when colleagues are nearby.
  • Hybrid-friendly messaging notifications and emails to encourage quick check-ins and brainstorming sessions.
  • A mix of work environments to accommodate spontaneous and planned interactions.

4. Measuring and optimizing hybrid teamwork

How do you ensure your hybrid model fosters real collaboration? Data-driven insights provide visibility into workspace usage, team connectivity, and employee engagement. Tools like LiquidSpace’s Workplace Manager help optimize workspaces based on actual team needs. 

 What this looks like:

  • Workspace utilization rates to ensure spaces align with team preferences.
  • Collaboration frequency to measure team engagement and connectivity.
  • Employee feedback loops to continuously refine hybrid strategies.

By using these (and other) insights, companies can make informed decisions to enhance teamwork and workplace effectiveness.

 

The future of hybrid collaboration.

The hybrid workplace isn’t just about flexibility—it’s about making every connection count. 

Companies that integrate workplace technology with existing tools, structure collaboration intentionally, and encourage organic interactions will thrive in this evolving landscape.

Are you ready to transform how your team connects and collaborates? LiquidSpace can help you build a hybrid strategy that fosters seamless teamwork. Let’s talk.