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Let’s talk about ‘the big O’—and why what you really want is ‘multiple O’s.’

2 Min Read |February 28, 2025
Let’s talk about ‘the big O’—and why what you really want is ‘multiple O’s.’
2 Min Read |February 28, 2025

For decades, ‘RTO’—Return to Office—has been synonymous with a singular vision: employees commuting back to a fixed, traditional headquarters. The Big O. The One Office. The place where work was ‘meant’ to happen.

But in 2024, that’s not just outdated—it’s counterproductive.

For companies like Allstate, T-Mobile, AT&T, Spotify, and Airbnb, RTO doesn’t mean ‘Return to THE Office’—it means ‘Return to MANY Offices.’ These organizations have recognized that the workplace isn’t a singular destination. It’s an ecosystem. A dynamic network of spaces tailored to how and where work happens best.

And they’re reaping the rewards.

The real estate dividend: a smarter bottom line.

By shifting from fixed, long-term leases to an on-demand, flexible workspace strategy, companies are realizing unprecedented cost savings. T-Mobile and Allstate, for example, have cut their real estate costs by 80%. That’s not a rounding error—that’s a radical transformation in financial efficiency.

Traditional office leases are like gym memberships—expensive, underutilized, and guilt-inducing. A flexible workspace strategy, on the other hand, is like ClassPass—pay for what you use, when you need it, and only where it makes sense.

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🚀 That’s where LiquidSpace’s AI-powered Portfolio Manager comes in. By analyzing real-time workspace data, businesses can optimize their mix of office space, coworking access, and remote work support—ensuring an ROI-positive approach to hybrid work. It’s about smarter real estate decisions, not just smaller footprints.

The people dividend: where choice drives engagement.

Beyond the balance sheet, the ‘Multiple O’s’ approach isn’t just about space—it’s about people. Employees thrive when they have choice. Choice to book a space near home. Choice to gather with colleagues when collaboration matters most. Choice to focus in an environment that suits the work at hand.

The result? 

Increased engagement. Higher productivity. More meaningful collaboration. When employees aren’t forced into a one-size-fits-all workspace, they engage with intention. And that’s the key to a thriving, future-proof workforce.

The future of work is a network, not a noun.

So let’s talk about ‘The Big O.’ If your company is still stuck thinking about a singular, centralized office as the be-all and end-all of workplace strategy, it’s time for a rethink. The companies winning the workplace game today aren’t obsessing over one office—they’re empowering their teams with multiple options.

The question isn’t whether to RTO. It’s where and how your teams will do their best work.

And if your company still thinks that one office is enough—you might just be missing out on the best experience of all.

Unlock the power of multiple O’s. 

LiquidSpace helps companies optimize their workplace mix, cut unnecessary costs, and give employees the flexibility they actually want.

Don’t get left behind in a one-office world. Let’s build a smarter, more agile workplace strategy—together. 

Schedule a consultation today!